Adverts

Nowadays television audiences are bigger than in the past. Consequently, the adverts can be seen by more people. Increasingly, advertising agencies and advertising experts are using marketing strategies to cause more impact on the consumer. The ads have great power to convince the masses 

 It is undeniable that advertising manipulates the masses. It is easier to reach a young consumer who does not quite know what he wants. By having such great influence, they can make us wish a product although we don’t need it. Adolescents and children are a vulnerable audience because their personality is not formed yet.

For example, I must admit I personally loathe coca cola. However, this product is so brilliantly advertised that sometimes I would buy it because of the advert. Like this, there are many other cases of products advertised very well.  You only need striking images, special effects on the right place to let the consumer totally overwhelmed.

Many other times we are seeing an ad and not know it is really an advertisement. This is called subliminal advertising and has been used on many occasions. Subliminal advertising acts similarly to normal advertising. We do not realize that they are playing with our wishes.

In conclusion, the advertising is necessary for the sale of products, but often is misleading. For that reason, we should get carried away more by our instinct than a nice ad .