Nowadays television audiences are bigger than in
the past. Consequently, the adverts can be seen by more people. Increasingly,
advertising agencies and advertising experts are using marketing strategies to
cause more impact on the consumer. The ads have great power to convince the masses
It is
undeniable that advertising manipulates the masses. It is easier to reach a
young consumer who does not quite know what he wants. By having such great
influence, they can make us wish a product although we don’t need it.
Adolescents and children are a vulnerable audience because their personality is
not formed yet.
For example, I must admit I personally loathe coca
cola. However, this product is so brilliantly advertised that sometimes I would
buy it because of the advert. Like this, there are many other cases of products
advertised very well. You only need
striking images, special effects on the right place to let the consumer totally
overwhelmed.
Many other times we are seeing an ad and not know
it is really an advertisement. This is called subliminal advertising and has
been used on many occasions. Subliminal advertising acts similarly to normal
advertising. We do not realize that they are playing with our wishes.
In conclusion, the advertising is necessary for the
sale of products, but often is misleading. For that reason, we should get
carried away more by our instinct than a nice ad .